In many companies, sales, marketing, and customer service teams work with different tools and siloed data. The result: customer data isn’t shared, opportunities in the sales process are missed, and the service team can’t access the full customer history. The longer these silos persist, the more revenue and customer satisfaction are lost.
Streamline Customer Processes with Microsoft Dynamics 365
Why Companies Fail with Their CRM
Microsoft Dynamics 365: Sales, Marketing, and Service on a Single Platform
Microsoft Dynamics 365 brings together all customer-related processes in a single, integrated CRM platform. Instead of using isolated, standalone solutions, your teams work with a shared database, automated workflows, and AI-powered insights. Whether you’re implementing a new system, replacing an existing CRM, or optimizing your current Dynamics system, we start where you are today.
Three CRM modules for sales, marketing, and customer service
We focus on three customer engagement modules that you can implement individually or in combination.
Dynamics 365 Sales
Dynamics 365 Customer Insights
Dynamics 365 Customer Service
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All modules operate on a shared data platform (Microsoft Dataverse) and integrate seamlessly with Microsoft 365, Power Platform, and Azure. Dynamics 365 is your out-of-the-box system, Power Platform provides the toolkit for extensions, and Dataverse serves as the common foundation.
AI-Powered Work with Copilot in Dynamics 365
Microsoft Copilot is integrated into all three CRM modules and supports your teams directly in their day-to-day work.
Copilot in Sales
Generates email suggestions based on contact details and tone, automatically summarizes meetings, identifies next steps, and calculates AI-based lead scoring to prioritize your sales opportunities.
Copilot in Customer Insights
Helps with the design and creation of personalized email campaigns, automatically segments target audiences, and analyzes campaign responses to enable more targeted follow-up activities.
Copilot in Customer Service
Generates personalized response suggestions for live chat and email, creates concise summaries of inquiry histories, and enables self-service chatbots with articles and instructions.
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Microsoft Dynamics 365 also offers additional modules for ERP processes, such as Finance, Supply Chain Management, and Business Central. We implement these as needed in collaboration with our ERP partner, Prisma.
What Companies can achieve with Microsoft Dynamics 365
Plan your Dynamics 365 implementation
Let's work together to determine which approach is right for your company.
To help you get started with Dynamics Sales in a predictable way, we've prepared an offer with a clearly defined scope and price.
How the Microsoft Dynamics implementation works
Our implementation process is modular. Depending on where you are today, we'll start with the appropriate step.
Planing
Analysis
Solution design & development
Testing & Training
Go-Live & Support
Your start point determines the path
Not using a CRM system yet?
We'll start with an envisioning workshop and together identify which modules and processes will provide the greatest impact for you.
Already using Dynamics 365?
We analyze your current setup, optimize processes, and identify untapped potential.
Already using M365, but without Dynamics?
We use your existing infrastructure and expand it specifically with the CRM modules that fit your sales processes.
Using a different CRM system?
We guide you through the migration to Dynamics 365 and ensure a smooth transition of your data and processes.
Why choose novaCapta for your Dynamics Implementation
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Dynamics 365 in the Context of Your Microsoft Environment
As a Microsoft Solutions Partner for “Microsoft Cloud,” we implement Dynamics 365 seamlessly integrated into your M365, Azure, and Power Platform environments. Not a silo, but a connected ecosystem. -
Cross-Industry Project Experience
Proven process templates from numerous Dynamics projects, flexibly adapted to your requirements. -
Upfront, Cost-Effective Consulting
We recommend the approach that best suits your situation, not the most comprehensive one.
FAQs about Microsoft Dynamics 365 Implementation
We focus on the three CRM modules: Dynamics 365 Sales, Customer Insights, and Customer Service. For ERP modules such as Finance, Supply Chain Management, or Business Central, we collaborate with our partner Prisma.
That depends on your starting point and the scope of the project: For example, with our structured Dynamics 365 Sales implementation service, you’ll have a productive system up and running within a few weeks.
We plan more comprehensive Dynamics implementations involving multiple modules and integrations on a case-by-case basis. Request a consultation
Both platforms share a common data foundation with Microsoft Dataverse. Dynamics 365 covers your CRM processes, while Power Apps lets you build your own applications, Power Automate lets you automate workflows, and Power BI lets you analyze your data.
Take a comprehensive approach to your CRM project
Whether you're launching a new system, switching systems, or optimizing your existing one: Talk to our Dynamics team about your project. During an initial consultation, we'll discuss how Dynamics 365 can bring your customer processes together on a single platform.
Thomas Kogler
Head of Intelligent Business Platforms
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