Ostfriesische Tee Gesellschaft GmbH & Co. KG

OTG: PoC for Microsoft 365 Copilot

OTG tests Microsoft 365 Copilot in a compact proof of concept

How can Microsoft 365 Copilot be used effectively while actively engaging employees and delivering results in a short time? Together with novaCapta, Ostfriesische Tee Gesellschaft tested Copilot in an eight-week proof of concept and gained valuable insights for its future AI strategy.

Challenges

Balancing IT security and data protection settings with optimal usability 

Understanding where AI delivers real value in everyday work

Solution

Proof of concept for Microsoft 365 Copilot with 25 participants 

Compact eight-week testing approach including kick-off, use case services, and deep dives 

Interactive workshops, office hours, practical “homework” for participants, and sur veys for targeted feedback

Benefit

Employees learn in a hands-on way and can apply Copilot functionalities directly 

Deeper insights into technical, organizational, and permission-related requirements and challenges 

Reusable methods and formats established for future AI initiatives 

PoC results form a solid basis for informed decisions on AI assistants

Alexander Cohrs, CIO/CDO, Ostfriesische Tee Gesellschaft GmbH & Co. KG

The collaboration with novaCapta was characterized by a high level of professionalism, reliability, and true team spirit. During the Copilot M365 proof of concept and the implementation of our new Microsoft 365–based intranet, novaCapta impressed us not only with its expertise, but also made a decisive contribution to driving our digital transformation forward.

Alexander Cohrs CIO/CDO Ostfriesische Tee Gesellschaft GmbH & Co. KG
Jule Pabst, KI Manager, Ostfriesische Tee Gesellschaft GmbH & Co. KG

The pilot showed that employees are motivated to use AI. We were able to test the possibilities and develop ideas for future applications.

Jule Pabst KI Manager Ostfriesische Tee Gesellschaft GmbH & Co. KG

Practical, secure, and guided: Getting started with AI using Microsoft 365 Copilot

Ostfriesische Tee Gesellschaft (OTG) wanted to gain early in sights into the tangible value AI can deliver in everyday work – without compromising security, data protection, or gover nance. As a traditional company with high standards for infor mation security and employee involvement, it was clear that an unstructured rollout of Microsoft 365 Copilot was not an op tion. Instead, OTG chose a compact, hands-on proof of concept together with novaCapta. One particular challenge was the deliberately short testing pe riod. Within just eight weeks, Copilot had to be tested under realistic conditions, relevant use cases identified, and the tech nical foundation configured to ensure secure usage. In parallel, novaCapta supported OTG in evaluating and opti mizing the technical framework.

It quickly became apparent which functionalities were limited by existing security and data protection settings and where organizational or legal coordi nation was required. Topics such as data protection configu rations and IT security demanded a careful balance between maximum protection and meaningful functionality.

 

A Compact Copilot PoC with a Strong Practical Focus

Together with novaCapta, OTG launched a proof of concept in volving around 25 participants from all relevant business units. The approach was deliberately compact, with a clearly structu red testing concept and a maximum time commitment of two hours per week for participants. The PoC started with a kick-off and an envisioning workshop to position Copilot and collect potential use cases.

This was followed by targeted deep dives, complemented by use case services, consultation hours, and concrete “homework.” Parti cipants were encouraged to actively use Copilot in their daily work, contribute their own scenarios, and share their experien ces. Surveys after each format and structured feedback enabled rapid adjustments and continuous refinement of the approach.

Recognizing what AI needs to succeed

The value of the proof of concept went far beyond simply “getting to know” Copilot. OTG gained a clear understanding of how AI can be applied effectively and which prerequisites must be in place. The PoC revealed which use cases are realistic, where missing permissions or data sources limit value, and how strongly motivation and guidance influence success. One key insight stood out: AI does not deliver value on its own. Training, recurring formats, and active enablement are essential for em ployees to truly unlock its potential.

Based on the results, OTG was able to make well-informed de cisions regarding the further development of its AI strategy and establish a solid foundation for the future use of AI assistants across the organization. At the same time, OTG and novaCapta jointly developed proven methods, formats, and approaches during the PoC that can now be reused in future projects. The proof of concept was therefore not an endpoint, but a structu red starting point for OTG’s sustainable use of AI.

OTG Case Study als PDF (DE)

OTG Case Study als PDF (EN)

Company Profile: Ostfriesische Tee Gesellschaft GmbH & Co. KG

Ostfriesische Tee Gesellschaft GmbH & Co. KG

Ostfriesische Tee Gesellschaft (OTG) is a fourth-generation fa mily-owned company and a sub sidiary of Laurens Spethmann Holding AG & Co. KG. With more than 115 years of experience, OTG has developed a deep un derstanding of customer needs and established itself as a qua lity leader. With brands such as Meßmer, MILFORD, OnnO Beh rends, and Yasashi, OTG holds a leading position in the German and European markets.

https://www.otg.de/

Technologies used:

We’d be happy to advise you on implementing Copilot

My team and I look forward to hearing from you.

Portraitbild von Carsten Schulz, novaCapta

Carsten Schulz

Head of Modern Work

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